6 cold email templates for selling to Shopify stores (that actually mention the store)
· 4 min read · MAALI team
A template is only as good as the observation you put in it. Every template below has one slot that matters more than the rest: [what you noticed]. Fill it with something specific and true about the store, and the rest of the email can stay short.
Each template follows the same shape: one observation, one sentence on why it matters, one small offer, and an easy way to say no.
1. Product photography
Subject: The [product name] photos
Hi [store name] team,
I was looking at your new arrivals and noticed [product name] and [product name] each have a single photo on a white background, like most of the catalog.
For [category], shoppers usually want to see how it looks in use before they buy. We shoot [style] photos for Shopify stores like yours.
Happy to re-shoot one product free so you can compare side by side. Worth a try?
[Name], [Company]
What to observe: photos per product, flat-lays versus lifestyle shots, products with no photo at all.
2. Shopify app developer
Subject: [Problem] on [store name]
Hi [store name] team,
I noticed [what you noticed, e.g. you have 140 products but no reviews showing on any product page].
[App name] fixes that in about [time]: [one-line result]. It works with [their theme or an app they already run].
If it's useful, I can set it up for you free and you can decide after a week. Should I?
[Name], [App name]
What to observe: apps they run, apps they don't, and the visible gap your app closes.
3. Shopify agency or CRO
Subject: 3 quick wins for [store name]
Hi [store name] team,
I spent a few minutes on your store. [What you noticed, e.g. the product pages have no size guide and the add-to-cart button sits below the fold on mobile].
Small fixes like these often move conversion more than a full redesign. I'd be happy to record a 3-minute video walking through the three changes I'd make first.
Want me to record it?
[Name], [Agency]
What to observe: theme, mobile layout, trust signals, page speed, checkout friction.
4. Copywriting and SEO
Subject: The [product name] description
Hi [store name] team,
I noticed most of your product descriptions are one or two lines, for example [product name].
Longer, specific descriptions help shoppers decide and give Google something to rank. I write product copy for Shopify stores in [niche].
I'd be glad to rewrite one description free so you can see the difference. Any product you'd pick?
[Name]
What to observe: description length, missing details (materials, sizing, care), duplicate text across products.
5. Email and SMS marketing
Subject: Visitors leaving [store name] without a trace
Hi [store name] team,
I noticed you're running [Meta ads / a Meta pixel], but there's no email signup or welcome offer on the site, so most of that traffic leaves without you being able to reach it again.
We set up welcome, abandoned-cart and win-back flows for Shopify stores, usually live within two weeks.
Happy to sketch the first three flows for you, free. Interested?
[Name], [Agency]
What to observe: email platform present or not, popups, ad pixels.
6. Speed optimization
Subject: [store name] on mobile
Hi [store name] team,
Your store runs [number] apps, including [page builder or heavy app], and the homepage took a while to load on my phone.
Speed fixes tend to pay back quickly for stores already buying traffic. I can send a short report with the three changes that would help most. No obligation.
Want it?
[Name]
What to observe: number of apps, page builders, image sizes.
How to fill [what you noticed] at scale
These templates get replies because of the observation, and the observation is the slow part: opening each store, checking photos, counting apps, reading descriptions.
That's the part MAALI automates. It reads each store's public catalog and code, scores how well it fits your offer, and drafts the email with the observation already filled in, for you to edit and approve. Templates for each of these services are built in, with the right filters already set.
Whatever you use, keep the rules: one observation, one small offer, an easy no, and only the business contact address the store publishes.
Keep reading
A practical Shopify SEO checklist for small stores, from product descriptions and collection intros to meta descriptions, alt text and a blog that answers real questions.
The apps a Shopify store runs tell you what it already has, what it's missing, and how much it spends. How to read them, and how to turn them into a prospect list for your service.
What to look for on a Shopify store before you pitch it, from photos per product to the date of the newest product, and which service each signal points to.
When to send a follow-up to a Shopify merchant, what to put in it, and why one good follow-up beats a five-step sequence for small senders.