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The AI marketing team for Shopify stores, with Outreach for the agencies and freelancers who serve them.

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Marketing · Store Brain

Know your store like a great marketer would.

Store Brain reads your Shopify store and your competitors, finds what's costing you sales, and writes your strategy, brand voice and a 30-day plan. In about two minutes.

Get my free Store BrainSee what's inside

Free, once per person. No card, no app to install.

–
Juniper & Pine
Linen clothing · 312 products · fictional example
  • 62% of products have one photo
  • No email capture or welcome offer
  • Descriptions average 58 characters
  • 41 of 44 collections have no intro text
Competitors found
30-day planStore profileCustomersCompetitorsBrand voice
    from address to strategy
    2 minfrom address to strategy
    documents you can edit
    5documents you can edit
    competitors found and read
    3competitors found and read
    your first build
    Freeyour first build

    How it works

    Paste your address and MAALI does the rest.

    1. 1

      Enter your store's address

      That's all MAALI needs. No app to install and no access to your Shopify admin.

    2. 2

      MAALI reads your store

      Products, prices, photos, descriptions, collections, pages, apps and theme: everything a shopper can see.

    3. 3

      It studies your competitors

      It searches for stores selling similar products to similar customers, and reads three of them.

    4. 4

      You get your Store Brain

      A health check, a competitor comparison and five documents you can edit, in about two minutes.

    What's inside

    Everything your marketing should start from

    Store read

    It reads every public page, like a shopper would

    Your catalog, collections, pages, apps and theme, plus what your competitors do. Nothing private, and nothing on your store is changed.

    • ✓Every product's price, photos and description
    • ✓Apps and pixels you already use
    • ✓About, FAQ, shipping and returns pages
    Reading juniperpine.coPublic pages only
    • ✓Products340 read · prices, photos, descriptions
    • ✓Collections44 read
    • ✓PagesAbout, FAQ, shipping, returns
    • ✓Apps & pixelsKlaviyo, Meta pixel and 9 more
    • ✓ThemeDawn
    • ✓Competitors3 found and read

    Health check

    See what's costing you sales, ranked by impact

    Each finding comes with the agent that fixes it, so you always know what to do next.

    • ✓Thin product pages and single-photo products
    • ✓Missing reviews or email capture
    • ✓SEO basics, social links and app weight
    Store health5 findings · ranked by impact
    • 62% of products have only one photoFix with: Photos & videoHigh impact
    • No email or SMS marketing platformFix with: Email flowsHigh impact
    • No product reviews appFix with: Reviews setupHigh impact
    • Descriptions average 58 charactersFix with: WriterMedium
    • Homepage has no meta descriptionFix with: SEOMedium

    Competitors

    Know exactly where you can win

    MAALI finds stores selling similar products to similar customers, reads them, and compares them with you side by side.

    • ✓Median price and photos per product
    • ✓Reviews and email capture
    • ✓A clear “where you can win” for your store
    StoreMedian pricePhotos / productReviewsEmail capture
    Juniper & Pine (you)$681.4✕✕
    Saltmarsh Linen$744.1✓✓
    Oda Studio$593.2✓✕
    Little Fern Goods$622.6✕✓
    Where you can win: your prices sit mid-pack, but you have the thinnest product pages. More photos and real descriptions close the gap fastest.

    Brand voice

    Every agent sounds like you

    Five documents: store profile, customers and positioning, competitors, brand voice and a 30-day plan. Edit any of them and every agent uses your version.

    • ✓Words you use, and words you never would
    • ✓Who your customers are and why they buy
    • ✓Your positioning against competitors
    30-day planStore profileCustomers & positioningCompetitorsBrand voice
    Brand voiceEdited by you · used by every agent

    Tone: warm, unhurried, practical. Like a friend who knows fabric.

    We say
    • “Softens with every wash”
    • “Made to be lived in”
    • “Cut for warm days”
    We never say
    • “Luxury”, “must-have”
    • “Hurry, last chance!”
    • Claims we can't prove

    30-day plan

    A plan a small team can actually follow

    Weekly tasks, highest impact first, naming your real products and collections. Refresh it whenever your store changes.

    • ✓Four weeks, a few tasks each
    • ✓Built from your health check
    • ✓Edit it like any other document
    30-day marketing plan
    Week 1 · Capture and trust
    • ☐Welcome offer + 3-email welcome series
    • ☐Abandoned-cart email at 1h and 24h
    • ☐Turn on review requests after delivery
    Week 2 · Product pages
    • ☐Rewrite the top 20 descriptions: fabric, fit, care
    • ☐Add a size guide to dresses and tops
    Week 3 · Content and search
    • ☐Publish “How to care for linen”
    • ☐Add intro text to the 5 biggest collections
    Week 4 · Social and repeat
    • ☐Post 3 styling reels from new arrivals
    • ☐Send a “New this week” email

    What the health check looks at

    • ✓

      Photos per product

      How many product pages rely on a single photo, the most common reason shoppers don't buy.

    • ✓

      Product descriptions

      Average length, and how many pages are too thin to sell or to rank.

    • ✓

      Reviews

      Whether a reviews app is installed, so shoppers see proof from other buyers.

    • ✓

      Email and SMS capture

      Whether you collect emails at all, and with which platform.

    • ✓

      SEO basics

      Homepage title, meta description and share image.

    • ✓

      Social links and apps

      Which social profiles you link to, and how many apps weigh your store down.

    • ✓

      Catalog freshness

      When you last added products, which shapes how often you have something to say.

    • ✓

      Competitor gaps

      Prices, photos, reviews and email capture compared with three real competitors.

    • ✓

      Top opportunities

      Everything ranked by impact, each with the MAALI agent that fixes it.

    Questions

    +What is a Store Brain?

    Everything MAALI learns about your store, written up as five documents: a store profile, your customers and positioning, a competitor analysis, your brand voice, and a 30-day marketing plan, plus a health check. Every MAALI agent works from it.

    +How much does it cost?

    Your first Store Brain is free, once per person. Rebuilding it later, for example after you've changed your store, uses 5 credits. New accounts also get 10 free credits.

    +Do I need to install an app or give MAALI access to my store?

    No. MAALI reads your public storefront the way a shopper or a search engine would. It never changes anything on your store.

    +How does MAALI find my competitors?

    It searches the web for stores selling similar products to similar customers, checks they're real, active stores, and reads their public pages. You can correct the list by editing the competitors document.

    +Can I change what it wrote?

    Yes. Every document is editable. If MAALI guessed something wrong about your customers or your voice, fix it once and every agent uses your version from then on.

    +Will it make things up?

    No. Documents are built only from what MAALI read on your store and your competitors' stores. Where it infers something, it says so.

    More answers in the FAQ.

    Works with the rest of your team

    Every MAALI agent works from the same Store Brain and the same credits.

    SEO CheckWhat's holding your store back in search, ranked by impact. Free.WriterArticles your customers search for, written in your voice.OutreachFind Shopify stores that need your service and send researched emails you approve.

    See what MAALI finds in your store

    Two minutes, free, and you'll know exactly what to fix first.

    Get my free Store Brain