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MAALI

The AI marketing team for Shopify stores, with Outreach for the agencies and freelancers who serve them.

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Product

  • Store Brain
  • SEO Check
  • Writer
  • Outreach
  • Pricing
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Resources

  • How It Works
  • Blog
  • Guides
  • Case studies
  • FAQ
  • For store owners
  • Sitemap
  • llms.txt
  • llms-full.txt

Legal

  • Terms of Service
  • Privacy Policy
  • Acceptable Use
  • Refund Policy
  • Cookie Policy
  • All legal documents
© 2026 MAALI · maali.si · Shopify is a trademark of Shopify Inc. MAALI is not affiliated with Shopify.

Frequently asked questions

Can't find your answer? See the guides or email hello@maali.si.

Getting startedStore Brain, SEO and articlesOutreach: finding and researching storesOutreach: emails and sendingCredits and billingTeams, privacy and store owners

Getting started

+What is MAALI?

The AI marketing team for Shopify stores. It studies your store and your competitors, writes your strategy and a 30-day plan, checks your SEO, and writes articles in your brand voice. For agencies and freelancers who sell to Shopify stores, MAALI Outreach finds stores that need your service and drafts researched emails. You approve everything.

+What do I get on the Free plan?

A free Store Brain and SEO check for your store, plus 10 credits valid for 30 days, with no card needed. That's enough for a batch of article ideas and a few articles, or 10 outreach researches. In Outreach, your first 3 drafted stores are shown in full.

+How long does setup take?

About two minutes for store owners: enter your store's address and your Store Brain is ready. For Outreach, paste your website to fill in your offer (or pick a template), and connect your mailbox when you're ready to send.

+Do I need to install an app or give MAALI access to my store?

No. MAALI reads your public storefront the way a shopper or search engine would, and never changes anything on your store. You publish articles yourself, by pasting them into your Shopify blog.

Store Brain, SEO and articles

+What is a Store Brain?

Everything MAALI learns about your store, written up as five documents: store profile, customers and positioning, competitors, brand voice, and a 30-day marketing plan, plus a store health check and your biggest opportunities. Every MAALI agent works from it.

+What does the store health check look at?

Photos per product, product description length, whether you run a reviews app and email or SMS marketing, homepage SEO basics (title, meta description, main heading), linked social profiles, how many apps load on your homepage, and how recently you added products.

+How does MAALI find my competitors?

It searches the web for independent stores selling similar products to similar customers, then reads the public storefronts of the closest ones to compare prices, photos, reviews and email capture.

+Can I change what the Store Brain says?

Yes. Every document is editable. Fix anything once and every agent uses your version from then on. You can also rebuild it when your store changes; your first build is free and each rebuild uses ${BRAIN_REBUILD_CREDITS} credits.

+What does the SEO check cover?

Your homepage plus a sample of product and collection pages: titles, meta descriptions, main headings, image alt text, share images, duplicate titles, thin product copy, collection descriptions, your sitemap and your blog. It's free, with a score out of 100 and fixes ranked by impact.

+How are article ideas chosen?

MAALI searches what your customers ask and what ranks today, then suggests specific topics your store can realistically rank for, each with a search phrase, an outline and the reason it fits. It skips topics your blog already covers. It doesn't invent search volumes.

+Will the articles be accurate?

Articles use only facts from your Store Brain and link only to your real collections and products. MAALI never invents statistics, reviews, quotes, prices or guarantees. Read and edit every article before you publish it.

+How do I publish an article?

Copy the title, article and meta description from MAALI into Shopify (Online Store, Blog posts, Add blog post). One-click publishing to Shopify and WordPress is coming next.

Outreach: finding and researching stores

+Where do the stores come from?

MAALI can find them for you: describe your niche (or leave it to your ideal customer) and it searches the web for matching Shopify stores, then checks each one is a live Shopify store that publishes a business email. You can also paste domains or upload a CSV.

+How much does Find stores cost?

3 credits per search, and each search adds up to 25 verified stores.

+What are filters?

Free checks that run before any credit is used. A store is skipped at no cost if it blocks MaaliBot, publishes no business email, is outside your countries, has too few products, hasn't added a product recently, or fails your catalog and app rules (photos per product, description length, apps it uses or doesn't). After research, stores below your minimum fit score get no draft.

+Is there a limit on how many stores I can add?

Yes, per rolling 30 days, counting pasted, CSV and Find stores: Free 30, Solo 150, Growth 500, Agency 1500. Credits are only used when a store is researched.

+What does MAALI look at on each store?

Its public storefront: product catalog, photos and descriptions, how recently products were added, detected apps and theme, country, and the business contact email the store publishes.

+What is the fit score?

A score from 0 to 100 for how well a store matches your ideal customer, with the reasons behind it. You set the minimum per campaign; 40 is balanced, 60 and up is strict.

+Do you scrape personal emails?

No. MAALI only uses the contact address a store publishes on its own website, follows robots.txt, and honours opt-outs from store owners.

+Does it only work for Shopify stores?

Yes, for now. MAALI is built around Shopify's public catalog, which is what makes its research specific.

Outreach: emails and sending

+Will MAALI send emails without me?

No. You approve every first email. Follow-ups go out only for emails you approved, and stop as soon as someone replies.

+Which email accounts work?

Google Workspace, Microsoft 365, Zoho, Hostinger, Titan, Namecheap, Fastmail, iCloud, Yahoo and most providers that support SMTP and IMAP.

+When are emails sent?

On weekdays between 8:00 and 18:00 in your mailbox's time zone, spaced out across the day, within the daily limits you set for the mailbox and the campaign.

+What happens when someone replies?

MAALI marks the store as replied and stops follow-ups. If they say no or ask to stop, they're added to your do-not-contact list automatically. You answer replies from your own inbox.

+Will my emails land in spam?

Relevance and low volume help most, and MAALI is built for both. Use a separate outreach domain, set up SPF/DKIM/DMARC, and warm up slowly. See our deliverability guide.

Credits and billing

+What is a credit?

One currency for every MAALI agent. An article uses 2 credits, a batch of 8 article ideas 4, and researching one store for outreach 1. A Find stores search uses 3, and a Store Brain rebuild 5. Your first Store Brain and the SEO check are free, and stores that fail your free outreach filters cost nothing. There are no daily limits: credits are the only limit.

+How much does MAALI cost?

Free to start, then Solo $9/month (30 credits), Growth $29/month (110 credits), Agency $79/month (300 credits). Sending, follow-ups and reply detection are included in every plan.

+What happens to locked drafts when I upgrade?

They unlock straight away. On the Free plan your first 3 drafts are readable in full and the rest wait, already researched, until you choose a plan.

+Do unused credits roll over?

No. Plan credits last until the end of each billing month; free credits last 30 days.

+Can I cancel anytime?

Yes, from Billing. Your plan stays active until the end of the month you've paid for.

+Are free credits per workspace?

Free credits are per person: you get them once, with your first workspace. Paid plans and their credits belong to each workspace.

Teams, privacy and store owners

+Can my team use MAALI?

Yes. Growth includes 3 seats and Agency 10. Invite teammates from Settings and choose their permission.

+What can members and owners do?

Members run campaigns: find stores, review and approve drafts, send and connect mailboxes. Owners can also manage billing, invite and remove people, change permissions and rename the workspace. A workspace always has at least one owner.

+Can I manage several businesses or clients?

Yes. Create a workspace for each; each has its own campaigns, mailboxes and plan.

+I'm a store owner and got an email from someone using MAALI. How do I stop it?

Click the unsubscribe link in the email, or opt out of all MAALI outreach on our MaaliBot page. Both work immediately.