A 30-day marketing plan for a small business (that one person can actually do)

Week 2: make your main pages sell

• One page per service, product line or main feature, each explaining who it's for, how it works, what it costs (or how pricing works), and the questions people ask.
• Proof. Add real testimonials, logos of customers who agreed, case examples, or numbers you can stand behind. Never invent them.
• A welcome email. When someone signs up, send one short email that says thank you, what to expect, and your most useful page or offer.

Week 3: publish two useful articles

Pick two questions your customers ask before they buy, and answer them properly:

• Software: a how-to for the job your product does, or an honest comparison page.
• Services and local businesses: "how much does X cost", "what to expect", "when do you need X". See our local SEO guide.
• Online stores: buying guides and care guides for what you sell.

Each article should link to the relevant page on your site, and each should have a clear next step.

Week 4: start a social habit

Choose one or two networks where your customers actually are (LinkedIn for B2B, Instagram or Facebook for local and consumer businesses, X for tech audiences) and commit to a simple rhythm: two or three posts a week.

Good, easy post types:

• a tip from one of your articles,
• a behind-the-scenes look at how you work,
• a customer question and your answer,
• a short story about a problem you solved (with permission).

Use UTM links on every link you share, so you can see which posts brought visitors. Our social posts guide goes further.

At the end of the month: review

Set aside an hour to look at:

• Search Console: which searches you appear for, and which pages get clicks.
• Analytics: where visitors came from, and which pages led to sign-ups or enquiries.
• Your email list: how many people joined.

Keep what worked, drop what didn't, and write next month's plan. Small, steady improvements compound: a clearer site, a growing list, a library of articles and a social habit are worth far more in six months than one big campaign.

Let MAALI do the heavy lifting

MAALI is an AI marketing team built for exactly this plan. The MAALI Brain, included in your free credits, reads your website and competitors and writes your positioning, brand voice and a 30-day plan specific to your business. The SEO check finds what to fix, the Writer drafts articles in your voice, and Social plans your posts on a calendar. You approve everything.