Otterly.AI monitors how your brand shows up in AI search, with recommendations and audits. MAALI checks AI assistants too, then acts on what it finds: it writes the articles, fixes your pages and finds the sites and conversations that move the needle.
Otterly.AI's details are from its own website, checked October 2026. Prices are in USD and can change; check their site for the latest.
| Feature | MAALI | Otterly.AI |
|---|---|---|
| Paid plans from | $9/month | About $25-29/month (Lite, 15 prompts) |
| AI assistants | ChatGPT, Perplexity, Gemini and Claude included | ChatGPT, Google AI Overviews, Perplexity and Copilot; Gemini, Claude and AI Mode are paid add-ons |
| How tracking works | You run checks when you choose: 1 credit per question | Automatic tracking of 15 to 400 prompts |
| Acting on results | Action plan, then articles written, SEO fixes applied and community replies drafted | Recommendations and audits; content is up to you |
| SEO | Free SEO check. Writes new titles and descriptions; applies them in one click on WordPress, Ghost and Webflow, with undo | GEO audits and content checks |
| Social and research | 10 posts at a time for LinkedIn, X, Instagram and Facebook, on a calendar; you post them. MAALI Brain: business profile, customers, 3 competitors, brand voice and a 30-day plan | Not included |
Choose Otterly.AI if…
You only need to monitor AI search, and someone on your team writes the content.
Choose MAALI if…
You want to know where you stand in AI answers and have the work that improves it done for you.
For most small businesses, yes: run checks on your customers' questions whenever you like and follow the score over time. If you need automatic daily tracking of hundreds of prompts, a dedicated tracker is better.
More answers in the FAQ.
Your MAALI Brain and a free SEO check in about two minutes. Free credits to start, no card needed.
Start free