Add UTM tags to any link, so Google Analytics shows exactly which post, email or campaign brought each visit.
Enter a page address and a source to build your link.
In Google Analytics, visits from this link show under Acquisition with the source, medium and campaign you set.
The page you want people to land on.
For example linkedin, social, spring_launch. Use the presets for common channels.
Put it in your post, bio, email or ad, then check Acquisition in Google Analytics.
Tags added to the end of a link (utm_source, utm_medium, utm_campaign…) that analytics tools read to attribute a visit to a channel and campaign.
No. Only on links that bring people in from elsewhere. Internal UTMs overwrite the real source of the visit.
Not when used on external links like posts and emails. Search engines treat them as the same page.
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