A 30-day marketing plan for a small Shopify store

Most marketing plans fail because they're too big. If you run a small store, you don't have time for twelve channels. You need a short list of things that make the biggest difference, in the right order, that you can actually finish.

This plan assumes a few hours a week and no paid ads. Adjust it to your store, but keep the order: fix what loses sales first, then build things that bring in new shoppers.

Before you start: find your biggest gaps

Spend 20 minutes on a quick audit: Shopify store audit: a 20-minute checklist. Write down the three biggest problems you find. They'll shape the plan.

Week 1: capture and trust

Make sure the visitors you already have can trust you and stay in touch.

• Turn on email capture, with a reason to sign up (a welcome offer, early access or a useful guide).
• Set up a welcome email that delivers what you promised: The Shopify welcome email.
• Turn on abandoned checkout reminders: Abandoned cart emails for Shopify.
• Show reviews on product pages, or start asking recent customers for them.

Week 2: product pages

Your product pages are where the sale happens.

• Pick your top 5 to 10 products by sales or visits.
• Add photos so each has at least four: angles, details, in use: How many product photos does a product need?
• Rewrite their descriptions to answer every question: How to write product descriptions that sell.
• Write their meta descriptions: How to write meta descriptions.

Week 3: get found

Now help more shoppers find you.

• Fix SEO basics: homepage title and meta description, one main heading, alt text on product photos.
• Add intros to your main collections: the collection page quick win.
• Submit your sitemap in Google Search Console.
• Publish your first helpful article, answering a question your customers ask before buying: Shopify blog ideas that bring in shoppers.

Week 4: social and repeat

Keep people coming back.

• Post three times this week on the one social channel your customers use most. Use your new product photos.
• Send a "new this week" or "best sellers" email to your list.
• Publish a second article.
• Look back: which changes moved sales or sign-ups? Keep what worked, and plan next month.

Keep it going

After 30 days, the habits matter more than the plan: one article a week, a regular email, new photos with every new product, and a quick look at your numbers every Monday. Small, steady improvements compound.

How MAALI helps

Your free Store Brain writes a plan like this for your store specifically: it reads your catalog and three competitors, ranks your gaps by impact, and turns them into weekly tasks that name your real products and collections. Then the SEO Check and Writer help you do the work, and you approve everything.