Social posts and your content calendar
· 2 min read · MAALI team
The Social agent writes posts for LinkedIn, X, Instagram and Facebook from your MAALI Brain, your website and your latest articles, and plans them on a calendar over the next two weeks. You review every post and publish it yourself.
Write a batch
- Open Marketing → Social.
- Pick the channels you use. MAALI pre-selects the networks linked from your website.
- Optionally add a focus: a launch, a product, a service, an article or an event. Leave it empty and MAALI follows your 30-day plan.
- Click Write 10 posts (1 credit).
In about a minute, 10 posts appear on the calendar, spread across weekdays with channels staggered so no day gets crowded.
What each post includes
- The text, written for its network: short for X, a story with a strong first line for LinkedIn, a caption with hashtags for Instagram, conversational for Facebook.
- A visual: one of your product photos, or a short idea for the picture.
- A link to one of your own pages, where it helps.
- Why: one line on what the post is for, to help you decide quickly.
Posts only use facts from your business. MAALI doesn't invent offers, discounts, statistics or customer quotes, and it remembers what it wrote before so each batch says something new.
Review and post
For each post:
- Edit to change the text or move it to another day.
- Approve to mark it ready, if someone else on your team does the posting.
- Copy, or Open in X / LinkedIn to open the network's composer with the text filled in. Facebook opens with the link; paste the text yourself.
- Mark posted once it's live, so the calendar shows what's done.
- Remove if it doesn't fit.
Posts planned for days that have passed move to "Planned earlier, not posted yet" at the top, so nothing slips.
Tips
- Post consistently, not constantly. Three good posts a week on one network beat daily posts everywhere.
- Edit the first line. It decides whether people read the rest.
- Use your own photos. Real products and real people beat stock images.
- Fix the voice once. If posts don't sound like you, edit the Brand voice document in your MAALI Brain; every future batch follows it.
Direct posting
MAALI doesn't post on your accounts yet. Direct scheduling for LinkedIn, X, Instagram and Facebook is coming as each network approves MAALI's app.
Keep reading
How MAALI writes new page titles and meta descriptions for your site, and how to apply them in one click on WordPress, Ghost and Webflow, or paste them in.
How MAALI finds Reddit, forum, Hacker News and Stack Exchange threads from people who need what you sell, drafts a reply, and how to post it without spamming.
How MAALI checks whether ChatGPT, Perplexity, Gemini and Claude recommend your business, how to read the results, and how to use the action plan.
Give MAALI read-only access to Google Search Console and Google Analytics 4, so you can see what's working and get article ideas from real searches.