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Teams, workspaces and several stores

October 20, 2026 · 2 min read · MAALI team

Everything in MAALI belongs to a workspace: your Store Brain, SEO checks, article ideas, articles, credits and plan. Most people need just one. This guide covers when to add people and when to add workspaces.

One workspace per store

A workspace is built around one store's Store Brain. If you run more than one store, or you're an agency handling several clients, create a workspace for each. That keeps each store's brand voice, competitors and articles separate, so nothing leaks from one brand into another.

To add one, open Settings, find Your workspaces and click New workspace. You can own up to 5. Switch between them from the workspace menu at the top of the app.

Each workspace has its own plan and credits. Free credits are per person: you get them once, with your first workspace.

Owners and members

Each workspace has two roles:

Member Owner
Build and edit the Store Brain ✓ ✓
Run SEO checks, article ideas and articles ✓ ✓
Edit and export articles ✓ ✓
See credits and usage ✓ ✓
Choose a plan, manage billing and invoices ✓
Invite and remove people, change permissions ✓
Rename the workspace ✓

A workspace always has at least one owner.

Inviting your team

Team members are included in your plan: Solo has 1, Growth 3 and Agency 10.

  1. Open Settings and find Team.
  2. Enter your teammate's email and choose Member or Owner.
  3. They get an email with a link that works for 7 days. They sign in, or create an account with the same email, to accept.

You can cancel an invitation that hasn't been accepted yet, change someone's role, or remove them from Settings at any time.

Leaving a workspace

Members can leave a workspace from Settings. You'll lose access to its Store Brain and articles; nothing else changes for the rest of the team. The last owner can't leave without making someone else an owner first.

Who should be an owner?

Keep owners to the people who handle money and access, usually the store owner. Writers, marketers and assistants can do all the marketing work as members.

Still stuck?

Email hello@maali.si and we'll help.

Read the FAQ

Keep reading

Article ideas and the Writer

How MAALI chooses article topics for your store, how to pick the right ones, and how to edit an article so it's ready to publish.

Getting started with MAALI

From signup to your first published article in about 15 minutes: build your Store Brain, run the SEO check, and turn one idea into an article.

Publishing an article on Shopify

Step by step, how to copy a MAALI article into your Shopify blog with the right title, meta description, URL handle and featured image.

Reading your SEO check

What each issue in MAALI's free SEO check means, why it matters for a Shopify store, and exactly where to fix it in your Shopify admin.