Writing an offer MAALI can sell
· 1 min read
Draft quality depends mostly on four fields in your campaign. A few minutes here saves hours of editing.
What you sell
One or two plain sentences: what it is and the result it gets. Specific beats impressive.
- Weak: "We help brands grow with world-class creative."
- Strong: "We shoot on-model product photos for Shopify fashion brands in 5 days, from $40 per product."
Ideal customer
Describe signals MAALI can see on a store's public pages, and include who is not a fit.
- Good signals: number of products, how recently products were added, how many photos products have, description length, which apps the store runs, country.
- Example: "Apparel stores with 30+ products where most products have one flat-lay photo. Not stores that already have professional on-model photography."
The "not a fit" sentence is what stops MAALI from emailing stores that would ignore you.
Facts MAALI may state
List only what's true and you're happy to see in an email: prices, turnaround, guarantees, a free trial or test. One per line. MAALI won't claim anything else about your offer, so no invented numbers or testimonials will appear.
Call to action
Make the next step small: "a free re-shoot of one product", "a 5-minute video audit", "a free install with setup done for you". Small asks get replies; "a 30-minute call" in a first email usually doesn't.
Check the first drafts
After researching your first stores, read five drafts. If they're generic, add more concrete signals to your ideal customer. If they claim too little, add facts to the allowed list.
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