Getting started with MAALI

MAALI works in four steps: describe your offer, add stores, review drafts, and send from your own inbox. Here's the fastest way through them.

1. Create a campaign

Go to Campaigns → New campaign. The quickest start is Start from your website: paste your company's site and MAALI reads your homepage and pricing page and fills in the offer. Or pick a template that matches what you sell.

Check two fields carefully:

• Ideal customer: say who it's for and who it isn't for. MAALI scores every store against this, so "Not stores that already have professional photos" is just as useful as the positive description.
• Facts MAALI may state: prices, guarantees, a free trial. MAALI never claims anything about your offer that isn't listed here.

Then set the free filters (countries, minimum products, how recently the store added products). Stores that fail these are skipped before any credit is used.

2. Add stores

On the campaign page, paste Shopify domains (one per line), upload a CSV, or use Find stores to let MAALI search for stores that match your ideal customer. Press Start research.

For each store, MAALI reads its public catalog, product photos, installed apps and contact page, then scores the fit and drafts an email. Stores below your minimum fit score are skipped.

3. Review drafts

Open Review. You'll see the store's photos, the evidence behind the fit score, and the draft. Edit anything, add your link, then Approve or Skip. Nothing is sent without your approval.

4. Connect a mailbox and send

Go to Mailboxes, type the address you send from, and follow the provider-specific steps (usually creating an app password). Then pick that mailbox under Sending on your campaign. MAALI sends approved emails on weekdays during business hours, spaced out, within your daily limit, and follows up once if there's no reply.

Replies and bounces are picked up automatically. Answer replies from your own inbox.

Tips for a good first campaign

• Start with 20–30 stores in one niche, so you can see which angle works.
• Use a separate outreach address (for example on a second domain) and keep volume low at first. See Deliverability basics.
• Read the first five drafts closely. If they miss, sharpen your ideal customer description; it's the biggest lever on quality.