Getting started with your MAALI Brain
· 3 min read · MAALI team
Your MAALI Brain is everything MAALI learns about your business, written up so you (and every MAALI agent) can act on it. Each build uses 5 credits (your free signup credits cover the first) and takes about two minutes.
1. Build it
- Sign up and open Marketing.
- Enter your website's address, for example
yourbusiness.com. - Click Build my MAALI Brain. You can leave the page; it's ready in about two minutes.
MAALI only reads your public website, the same pages a visitor or search engine sees. You don't install anything or give access to your admin, and nothing on your site changes.
It works for any kind of business. Online stores on Shopify also get their product catalog analysed: photos, descriptions, prices and how recently products were added.
2. Read your health check
The Marketing health panel lists what's most likely holding you back, ranked by impact:
- SEO basics: your homepage title, meta description, main heading and social share image.
- Content: whether you have a blog and publish to it.
- Email signup: whether visitors who aren't ready to buy can stay in touch.
- Social profiles: which networks you link to from your site.
- Analytics: whether you can see where visitors come from.
- For online stores: photos per product, description length, reviews and catalog freshness.
Each finding names the agent that fixes it. SEO, Writer and Social are live today; others are coming soon.
3. Read your documents
Your MAALI Brain has five documents, as tabs:
| Document | What it's for |
|---|---|
| 30-day plan | Weekly tasks a small team can do, highest impact first |
| Business profile | What you offer, for whom, at what price, and what stands out |
| Customers & positioning | Who buys, why, their objections, and the message that fits |
| Competitors | Three similar businesses, how you compare, and where you can win |
| Brand voice | How you sound, with words to use and avoid |
4. Fix anything MAALI got wrong
MAALI says so when it's inferring something, like your likely customer. If it's wrong, click Edit on that document and correct it. Every agent uses your version from then on, so it's worth five minutes the first time.
You can rebuild the MAALI Brain when your business changes, for example after a relaunch. A rebuild uses 5 credits and replaces the documents, including your edits, so copy anything you want to keep first.
5. Put it to work
- SEO: run the free SEO check, then get article ideas and write the best ones. See Article ideas and the Writer.
- Publishing: send articles to WordPress, Ghost, Webflow or GitHub in one click. See One-click publishing.
- Social: write 10 posts at a time for LinkedIn, X, Instagram and Facebook. See Social posts and your content calendar.
- Results: connect Google to see what's working. See Connecting Google.
Tips
- Start with the plan's week 1. The first tasks are usually the quickest wins.
- Publish one article a week rather than ten at once. Consistency matters more to search engines than bursts.
- Re-run the SEO check after you fix things to see the score move.
Keep reading
How MAALI writes new page titles and meta descriptions for your site, and how to apply them in one click on WordPress, Ghost and Webflow, or paste them in.
How MAALI finds Reddit, forum, Hacker News and Stack Exchange threads from people who need what you sell, drafts a reply, and how to post it without spamming.
How MAALI checks whether ChatGPT, Perplexity, Gemini and Claude recommend your business, how to read the results, and how to use the action plan.
Give MAALI read-only access to Google Search Console and Google Analytics 4, so you can see what's working and get article ideas from real searches.